NEWSPAPERS ARE REPUDIATING SUBSCRIPTION SERVICE OF APPLE NEWS PLUS
Newspapers have always been a traditional format of circulating news globally, but drastic growth of technology has acted as a disseminator of news.
It doesn't take clairvoyance to imagine the downward trajectory of print media as publishers are facing colossal depreciation in circulation, dwindling ad revenues, and job losses, despite this they are repudiating Apple's new "Netflix for news" subscription.
Apple is providing articles to its users from more than 300 magazines, but only three newspapers at a monthly subscription for $10 on Apple News. The three newspapers consolidating with Apple News.are the Los Angles Times, The Toronto Star and The Wall Street Journal.
"Is this the thing that's going to save media? The answer is 'no'. It's not one thing," said Tim Brady, who built a local-news business, spirited media, and now consults with media companies.
Sharing of news at social media platform such as Facebook is a ubiquitous and nonstop process, in spite of this publishers wants to enforce on readers to care about news brands and pay for them. For controlling the mass and interacting with them publishers have launched their own sites.
"Publishers have been this path before, with Facebook," said Tim Franklin, senior associate dean of Northwestern University's Medill School of Journalism.
The Journal, which commands nearly $40 a month for its business and industry coverage, will feature "specially curated" general-interest news on the Apple service. Other stories will still be there, but only when users search for them, said Apple.
The deal gets Journal stories into the hands of people who " most likely would never have a chance to take out a wall street Journal membership" said Will Lewis, CEO of the Journal's parent, Dow Jones. (Lewis is also a board member of the Associated Press).
"Major newspapers publishers who sat out the launch may feel like they can find readers better on their own, or be very of the terms of the revenue spilled with Apple", said Rick Edmonds, a media analyst at the Poynter Institute.
There will be a revenue split between Apple and the publishers depending on the quality of time readers will spend on articles said some published reports, though Apple hasn't confirmed the split.
Newspapers like the New York Time and The Washington Post said they are focussing on growing "direct relationship" with readers by launching their own sites and apps. Post also concluded by saying that joining the Apple bundle doesn't currently make sense.
"Regional papers are looking for national publication and see if they could be benefitted", said Tuna Amobi of CERA Research.
Several local papers facing a deficiency of readers and go beyond news to attract them should find themselves in Apple Newest "magic mixer of content", said Northwestern's Franklin.
Apple spurned comment.
A golden opportunity for magazine readers as it provides service of more than 300 titles, including names like The New Yorker, Vanity Fair, and Vogue. Otherwise, it would be difficult to approach due to high subscription value.
"We look at this net new consumers", said Doug Olson, president of Meredith Magazines, whose publication in the app include Martha Stewart Living, people, and really simple.
There are still hardships to face as articles are available freely on Apple News app. However, it provides paid subscription in the US, Canada and plans to roll it out in UK, Australia later this year.